Licence This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, reproduction and adaptation in any medium and for any purpose provided that it is properly attributed. Use relevant, useful and optimized tags to improve your rankings and help users find your page.5 Faculty of Information and Communication Technology, Universiti Tunku Abdul Rahman, Kampar, Perak, Malaysia DOI 10.7717/peerj-cs.389 Published Accepted Received Academic Editor Muhammad Aleem Subject Areas Emerging Technologies, Natural Language and Speech, Scientific Computing and Simulation, Programming Languages Keywords Programming, Keyword extraction, Graph-based keyword extraction Copyright © 2021 Tahir et al. TL DR: Title tags and meta descriptions are a must, give keyword attributes a pass. Overall, it seems the keyword tag is no longer useful and may actually be detrimental to your rankings. In fact, it was reported that Bing mainly uses it to flag and penalize spammy sites. Many years ago this tag had some benefits, but due to abuse by spammers Google and others eventually devalued it.
We highly recommended using this meta tag.Īhh yes - the good old keyword attribute, once loved and now (almost) forgotten. I say usually because sometimes search engines will use snippets of text directly from your page, rather then your provided description. These descriptions are (usually) what will appear on search results. Just as the name implies, you should provide a relevant and brief description of what the page is about.
This tag will have an effect on where you end up on search results, so do your research and choose wisely! Another unique characteristic of title tags are it's the only meta tag that's visible to both user and web page crawler.Īn important meta tag that's typically used in conjunction with the tag. While technically not a meta tag, this tag is still the most important out of the 3 we will discuss.
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